Because founders don’t switch roles at 5pm.
They carry both worlds, every day.
Your business and your life run in one system.
This is where they get redesigned, together.
See how it works ↓
Who Life by Design is for.
Built for people who carry both worlds.
This is for you if:
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Your business is stable, but most escalations still land with you.
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Revenue is predictable, yet your calendar isn’t.
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You make the key decisions, even when you shouldn’t have to.
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You’ve outgrown “productivity hacks” and want structural clarity.
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You think in years, not weeks.
This is not for:
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Early-stage founders still proving product-market fit.
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Those looking for motivation or mindset alone.
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People unwilling to change how their year is designed.
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People who prefer intensity over discipline.
Life by Design works best when ambition is already present.
What’s missing is structure.
What You Actually Get.
One system. Three structural components.
How It Works.
Structured over 12 months. Designed in phases.
Phase 1: Define.
Clarity before execution.
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30-minute Clarity Call to assess structural fit.
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Deep Alignment Session to build your Blueprint.
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Clear articulation of priorities and constraints.
This sets direction.
Phase 2: Design.
The year is built before it begins.
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12-Month Architecture session.
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Strategic sequencing of goals.
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Defined measures and non-negotiables.
This sets structure.
Phase 3: Protect.
Momentum doesn’t drift.
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Structured tracking inside The Curve.
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Monthly or quarterly recalibration (depending on level).
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Ongoing structural refinement as complexity evolves.
This protects progress.
Time Commitment.
Transparent. Calm. Precise.
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Two deep sessions (approximately 3 hours each).
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Strategic review calls (60–90 minutes, depending on level).
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Personal preparation and reflection between sessions.
Estimated founder time:
3–5 hours per month on average.
Investment.
Choose the level of structural support you want protecting your year.
Optional Add-On Support
Frequently Asked Questions.
It is structured strategic coaching. Life by Design integrates both because founders do not operate in separate systems. Business and life are aligned into one operating structure.
Life by Design focuses specifically on structural alignment and 12-month architecture. It can complement other coaching relationships, particularly those focused on mindset, performance, or specialist advisory.
Two deep sessions at the start of the programme. Thereafter, depending on level, structured reviews ranging from optional support to monthly strategic calls. On average, founders commit 3–5 hours per month to maintain the system.
That is expected. The system is designed to detect drift early and recalibrate deliberately. Structure adapts. It does not break.
All programmes run for 12 months. This ensures the structure has time to embed and produce measurable behavioural change.
In most cases, yes. Life by Design is a strategic development and advisory engagement. You should confirm with your accountant.
If your year is running you.
It’s time to redesign it.
Life by Design is for leaders who are ready to operate deliberately, not reactively.
The next step is a focused conversation to assess structural fit.
No pitch.
No pressure.
Just clarity.
30 minutes. Practical. Direct. If it’s a fit, we choose the level and set it up.